A marketer raised on risk
I started selling before I could legally sign a contract. A window blinds manufacturing business out of my aunt's garage, serving B2B and B2C clients, while I was still in school.
By eighteen I was importing blind components straight from suppliers in China and Taiwan to protect my margins, one of the early users of Alibaba for import and export. I built and exited two brands. When the 2008 recession hit and the blinds business took losses, I did the only thing a marketer should do when a plan fails. I pivoted. I picked up copywriting, and I have been writing and building ever since.
Over the next fifteen years I climbed from copywriter to Head of Digital Marketing at the Muthoot Group, a 130 year old conglomerate, to Director of Digital Marketing at Ayruz, a data-driven agency where I scaled the team from two people to more than ninety. I ran product for data POWA, a sports analytics startup, from early idea through R&D to a multi-award winning launch and its acquisition.
I moved to Halifax because I believe in this startup ecosystem and one of the fastest growing cities in North America. Today I build my own ventures and I still do what I have always done. I stand with founders, cut the clutter, and ship the signal.